We featured Belispeak way back in August and now, nearly a year later, Purity Ring have finally unveiled an accompanying music video. Better late than never. The band’s debut album, Shrines, comes out on July 23th through 4AD and Last Gang.
With colliding elements of electro, hip hop and future pop that grind together to sound like an updated soundtrack to a Dario Argento horror film, Purity Ring meshes the best elements of Salem and Crystal Castles to create their own unique sound. Its harshness may be too confrontational to some, however, give it a chance and fall under its spell.